Past clients & active borrowers, sent on behalf of each recipient’s own LO
My role
Copy, build, and audience segmentation. Personalized sender, signature, and NMLS via merge fields so every borrower hears from their LO, not a brand inbox.
Results
30,979 sent · 55.81% open rate · 3.47% click-through · 0.3% opt-out
Why it’s hereTranslating Fed policy and rate movement into three plain-English takeaways a homeowner actually reads — then closing the loop with a reply-to-your-LO CTA.
Merge fields render with sample data. Production sends resolve these per recipient.