Pay Off Your Mortgage Faster Without Straining Your Budget
Audience
Past clients (closed-loan borrowers)
My role
Copy and full HTML/CSS build — dark-navy hero, bulletproof buttons, dark-mode handling, MSO conditionals for Outlook.
Results
6,893 sent · 55.15% open rate · 3.73% click-through · 0.4% opt-out
Why it’s hereClient-retention content that gives value first (three payoff strategies) and routes readers back to their originator — the referral engine of a broker model.
Merge fields render with sample data. Production sends resolve these per recipient.