Play of the Day: Don’t Overlook This Referral Source 👀
Audience
All UMortgage Loan Originators, every business day
My role
Copy, build, and daily production — a repeatable modular template that ships every morning without a designer in the loop.
Results
Program lifetime (Oct 2023–Aug 2026): 114,581 sends · 42.4% open · 6.2% CTR · 17.9% click-to-open.
Why it’s hereInternal email is where engagement is hardest to fake — a 17.9% click-to-open rate means LOs actually use what’s inside, every single morning.
Merge fields render with sample data. Production sends resolve these per recipient.