What I'm telling my son before his first year as an LO
Audience
Loan Originator recruits
My role
Copy and build, written in the CEO’s voice. The personal frame (his son studying for the NMLS exam) earns the pitch that follows.
Results
1,141 sent · 39.3% open rate · 4.8% unique click-through — the strongest CTR of any external send in this portfolio, on a cold recruiting list. Drove registrations for a live recruiting call with the Director of Coaching.
Why it’s hereRecruiting email that leads with a father’s reflection instead of a comp grid — emotion first, platform second, CTA last.
Merge fields render with sample data. Production sends resolve these per recipient.