← Back to inboxGREG MAYS
B2B · Weekend Warrior

My newest tool for your move-up buyers

Audience
Real estate agent referral partners, sent from each agent’s own LO partner
My role
Copy and build, on the same dynamic-sender pattern as the rest of the program: AMPScript resolves the owning LO from the sendable Data Extension and appends their stored HTML signature at send time. Weekend Warrior lands Friday so agents walk into showings with something new to offer.
Results
8,640 sent · 47.31% open rate · 2.21% click-through · 0.31% unsubscribe. Program lifetime (Oct 2023–Aug 2026): 290,897 sends · 51.5% open · 2.3% CTR · 0.61% unsub.
Why it’s hereB2B email that respects the reader’s business: it hands the agent a competitive tool (non-contingent offers) rather than asking for referrals outright.

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