← Back to inboxGREG MAYS
B2B · Weekend Warrior

If you need me

Audience
Real estate agent referral partners, sent from each agent’s own LO partner
My role
Copy, build, and AMPScript. The send resolves its own sender: OwnerId from the sendable Data Extension → LookupRows against the synchronized User DE → RetrieveSalesforceObjects for the LO’s Contact record and stored HTML signature. One build, hundreds of apparent senders.
Results
10,792 sent · 63.57% open rate · 2.67% click-through · 0.26% unsubscribe (August 21, 2026) — the highest open rate in this portfolio and 12 points above the Weekend Warrior program average. Program lifetime (Oct 2023–Aug 2026): 290,897 sends · 51.5% open · 2.3% CTR · 0.61% unsub.
Why it’s hereThe whole email is an offer of availability plus a script the agent can paste into a text to their buyer — no hero image, no button, no branded template. There is no CTA in the body by design; the only link is the LO’s scheduling page inside the dynamic signature, and that is where the 2.67% click-through went. Agents who wanted the conversation booked it. View the source for the dynamic-sender AMPScript.
<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01//EN" "http://www.w3.org/TR/html4/strict.dtd">
<html>
<head>
  <meta http-equiv="Content-Type" content="text/html; charset=utf-8">
  <meta http-equiv="Content-Style-Type" content="text/css">
  <title></title>
  <meta name="Generator" content="Cocoa HTML Writer">
  <meta name="CocoaVersion" content="2487.7">
  <style type="text/css">
    p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica}
    p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px}
  </style>
</head>
<body>
<p class="p1">&lt;!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"&gt;</p>
<p class="p1">&lt;html&gt;</p>
<p class="p1"><span class="Apple-converted-space">  </span>&lt;head&gt;</p>
<p class="p1"><span class="Apple-converted-space">    </span>&lt;meta name="viewport" content="width=device-width, initial-scale=1" /&gt;</p>
<p class="p1"><span class="Apple-converted-space">    </span>&lt;meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /&gt;</p>
<p class="p1"><span class="Apple-converted-space">    </span>&lt;style type="text/css"&gt;</p>
<p class="p1"><span class="Apple-converted-space">      </span>ReadMsgBody{ width: 100%;}</p>
<p class="p1"><span class="Apple-converted-space">      </span>.ExternalClass {width: 100%;}</p>
<p class="p1"><span class="Apple-converted-space">      </span>.ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;}</p>
<p class="p1"><span class="Apple-converted-space">      </span>body {-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%;margin:0 !important;}</p>
<p class="p1"><span class="Apple-converted-space">      </span>p { margin: 1em 0;}</p>
<p class="p1"><span class="Apple-converted-space">      </span>table td { border-collapse: collapse;}</p>
<p class="p1"><span class="Apple-converted-space">      </span>img {outline:0;}</p>
<p class="p1"><span class="Apple-converted-space">      </span>a img {border:none;}</p>
<p class="p1"><span class="Apple-converted-space">      </span>@-ms-viewport{ width: device-width;}</p>
<p class="p1"><span class="Apple-converted-space">    </span>&lt;/style&gt;</p>
<p class="p1"><span class="Apple-converted-space">    </span>&lt;style type="text/css"&gt;</p>
<p class="p1"><span class="Apple-converted-space">      </span>@media only screen and (max-width: 480px) {</p>
<p class="p1"><span class="Apple-converted-space">        </span>.container {width: 100% !important;}</p>
<p class="p1"><span class="Apple-converted-space">        </span>.footer { width:auto !important; margin-left:0; }</p>
<p class="p1"><span class="Apple-converted-space">        </span>.mobile-hidden { display:none !important; }</p>
<p class="p1"><span class="Apple-converted-space">        </span>.logo { display:block !important; padding:0 !important; }</p>
<p class="p1"><span class="Apple-converted-space">        </span>img { max-width:100% !important; height:auto !important; max-height:auto !important;}</p>
<p class="p1"><span class="Apple-converted-space">        </span>.header img{max-width:100% !important;height:auto !important; max-height:auto !important;}</p>
<p class="p1"><span class="Apple-converted-space">        </span>.photo img { width:100% !important; max-width:100% !important; height:auto !important;}</p>
<p class="p1"><span class="Apple-converted-space">        </span>.drop { display:block !important; width: 100% !important; float:left; clear:both;}</p>
<p class="p1"><span class="Apple-converted-space">        </span>.footerlogo { display:block !important; width: 100% !important; padding-top:15px; float:left; clear:both;}</p>
<p class="p1"><span class="Apple-converted-space">        </span>.nav4, .nav5, .nav6 { display: none !important; }</p>
<p class="p1"><span class="Apple-converted-space">        </span>.tableBlock {width:100% !important;}</p>
<p class="p1"><span class="Apple-converted-space">        </span>.responsive-td {width:100% !important; display:block !important; padding:0 !important; }</p>
<p class="p1"><span class="Apple-converted-space">        </span>.fluid, .fluid-centered {</p>
<p class="p1"><span class="Apple-converted-space">          </span>width: 100% !important;</p>
<p class="p1"><span class="Apple-converted-space">          </span>max-width: 100% !important;</p>
<p class="p1"><span class="Apple-converted-space">          </span>height: auto !important;</p>
<p class="p1"><span class="Apple-converted-space">          </span>margin-left: auto !important;</p>
<p class="p1"><span class="Apple-converted-space">          </span>margin-right: auto !important;</p>
<p class="p1"><span class="Apple-converted-space">        </span>}</p>
<p class="p1"><span class="Apple-converted-space">        </span>.fluid-centered {</p>
<p class="p1"><span class="Apple-converted-space">          </span>margin-left: auto !important;</p>
<p class="p1"><span class="Apple-converted-space">          </span>margin-right: auto !important;</p>
<p class="p1"><span class="Apple-converted-space">        </span>}</p>
<p class="p1"><span class="Apple-converted-space">        </span>/* MOBILE GLOBAL STYLES - DO NOT CHANGE */</p>
<p class="p1"><span class="Apple-converted-space">        </span>body { padding: 0px !important; font-size: 16px !important; line-height: 150% !important;}</p>
<p class="p1"><span class="Apple-converted-space">        </span>h1 { font-size: 22px !important; line-height: normal !important;}</p>
<p class="p1"><span class="Apple-converted-space">        </span>h2 { font-size: 20px !important; line-height: normal !important;}</p>
<p class="p1"><span class="Apple-converted-space">        </span>h3 { font-size: 18px !important; line-height: normal !important;}</p>
<p class="p1"><span class="Apple-converted-space">        </span>.buttonstyles {</p>
<p class="p1"><span class="Apple-converted-space">          </span>font-family:arial,helvetica,sans-serif !important;</p>
<p class="p1"><span class="Apple-converted-space">          </span>font-size: 16px !important;</p>
<p class="p1"><span class="Apple-converted-space">          </span>color: #FFFFFF !important;</p>
<p class="p1"><span class="Apple-converted-space">          </span>padding: 10px !important;</p>
<p class="p1"><span class="Apple-converted-space">        </span>}</p>
<p class="p1"><span class="Apple-converted-space">        </span>/* END OF MOBILE GLOBAL STYLES - DO NOT CHANGE */</p>
<p class="p1"><span class="Apple-converted-space">      </span>}</p>
<p class="p1"><span class="Apple-converted-space">      </span>@media only screen and (max-width: 640px) {</p>
<p class="p1"><span class="Apple-converted-space">        </span>.container { width:100% !important; }</p>
<p class="p1"><span class="Apple-converted-space">        </span>.mobile-hidden { display:none !important; }</p>
<p class="p1"><span class="Apple-converted-space">        </span>.logo { display:block !important; padding:0 !important; }</p>
<p class="p1"><span class="Apple-converted-space">        </span>.photo img { width:100% !important; height:auto !important;}</p>
<p class="p1"><span class="Apple-converted-space">        </span>.nav5, .nav6 { display: none !important;}</p>
<p class="p1"><span class="Apple-converted-space">        </span>.fluid, .fluid-centered {</p>
<p class="p1"><span class="Apple-converted-space">          </span>width: 100% !important;</p>
<p class="p1"><span class="Apple-converted-space">          </span>max-width: 100% !important;</p>
<p class="p1"><span class="Apple-converted-space">          </span>height: auto !important;</p>
<p class="p1"><span class="Apple-converted-space">          </span>margin-left: auto !important;</p>
<p class="p1"><span class="Apple-converted-space">          </span>margin-right: auto !important;</p>
<p class="p1"><span class="Apple-converted-space">        </span>}</p>
<p class="p1"><span class="Apple-converted-space">        </span>.fluid-centered {</p>
<p class="p1"><span class="Apple-converted-space">          </span>margin-left: auto !important;</p>
<p class="p1"><span class="Apple-converted-space">          </span>margin-right: auto !important;</p>
<p class="p1"><span class="Apple-converted-space">        </span>}</p>
<p class="p1"><span class="Apple-converted-space">      </span>}</p>
<p class="p1"><span class="Apple-converted-space">    </span>&lt;/style&gt;</p>
<p class="p1"><span class="Apple-converted-space">    </span>&lt;!--[if mso]&gt;</p>
<p class="p1"><span class="Apple-converted-space">      </span>&lt;style type="text/css"&gt;</p>
<p class="p1"><span class="Apple-converted-space">          </span>/* Begin Outlook Font Fix */</p>
<p class="p1"><span class="Apple-converted-space">          </span>body, table, td {</p>
<p class="p1"><span class="Apple-converted-space">              </span>font-family: Arial, Helvetica, sans-serif ;</p>
<p class="p1"><span class="Apple-converted-space">              </span>font-size:16px;</p>
<p class="p1"><span class="Apple-converted-space">              </span>color:#000000;</p>
<p class="p1"><span class="Apple-converted-space">              </span>line-height:1;</p>
<p class="p1"><span class="Apple-converted-space">          </span>}</p>
<p class="p1"><span class="Apple-converted-space">          </span>/* End Outlook Font Fix */</p>
<p class="p1"><span class="Apple-converted-space">      </span>&lt;/style&gt;</p>
<p class="p1"><span class="Apple-converted-space">    </span>&lt;![endif]--&gt;</p>
<p class="p1"><span class="Apple-converted-space">  </span>&lt;/head&gt;</p>
<p class="p1"><span class="Apple-converted-space">  </span>&lt;body bgcolor="#ffffff" text="#000000" style="background-color: #ffffff; color: #000000; padding: 0px; -webkit-text-size-adjust:none; font-size: 16px; font-family:arial,helvetica,sans-serif;"&gt;</p>
<p class="p1"><span class="Apple-converted-space">    </span>&lt;div style="font-size:0; line-height:0;"&gt;&lt;custom name="opencounter" type="tracking"&gt;&lt;custom name="usermatch" type="tracking" /&gt;&lt;/div&gt;</p>
<p class="p1"><span class="Apple-converted-space">    </span>&lt;table width="100%" border="0" cellpadding="0" cellspacing="0" align="center"&gt;</p>
<p class="p1"><span class="Apple-converted-space">      </span>&lt;tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">        </span>&lt;td align="center" valign="top"&gt;</p>
<p class="p1"><span class="Apple-converted-space">          </span>&lt;custom type="header"/&gt;</p>
<p class="p1"><span class="Apple-converted-space">        </span>&lt;/td&gt;</p>
<p class="p1"><span class="Apple-converted-space">      </span>&lt;/tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">      </span>&lt;tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">        </span>&lt;td align="center"&gt;</p>
<p class="p1"><span class="Apple-converted-space">          </span>&lt;table cellspacing="0" cellpadding="0" border="0" width="600" class="container" align="center"&gt;</p>
<p class="p1"><span class="Apple-converted-space">            </span>&lt;tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">              </span>&lt;td&gt;</p>
<p class="p1"><span class="Apple-converted-space">                </span>&lt;table class="tb_properties border_style" style="background-color:#FFFFFF;" cellspacing="0" cellpadding="0" bgcolor="#ffffff" width="100%"&gt;</p>
<p class="p1"><span class="Apple-converted-space">                  </span>&lt;tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">                    </span>&lt;td align="center" valign="top"&gt;</p>
<p class="p1"><span class="Apple-converted-space">                      </span>&lt;table align="left" border="0" cellpadding="0" cellspacing="0" width="100%"&gt;</p>
<p class="p1"><span class="Apple-converted-space">                        </span>&lt;tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">                          </span>&lt;!-- added padding here --&gt;</p>
<p class="p1"><span class="Apple-converted-space">                          </span>&lt;td class="content_padding" style=""&gt;</p>
<p class="p1"><span class="Apple-converted-space">                            </span>&lt;!-- end of comment --&gt;</p>
<p class="p1"><span class="Apple-converted-space">                            </span>&lt;table border="0" cellpadding="0" cellspacing="0" width="100%"&gt;</p>
<p class="p1"><span class="Apple-converted-space">                              </span>&lt;tr&gt; &lt;!-- top slot --&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                </span>&lt;td align="center" class="header" valign="top"&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                  </span>&lt;table align="left" border="0" cellpadding="0" cellspacing="0" width="100%"&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                    </span>&lt;tbody&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                        </span>&lt;tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                          </span>&lt;td align="left" valign="top"&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                            </span>&lt;table cellspacing="0" cellpadding="0" style="width:100%"&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                              </span>&lt;tbody&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                              </span>&lt;tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                                </span>&lt;td class="responsive-td" valign="top" style="width: 100%;"&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                                  </span>&lt;table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"&gt;&lt;tr&gt;&lt;td class="stylingblock-content-wrapper camarker-inner"&gt;%%[</p>
<p class="p1"><span class="Apple-converted-space">  </span>VAR @ownerId, @contactId, @ownerFirstName, @ownerEmail</p>
<p class="p1"><span class="Apple-converted-space">  </span>VAR @owningLO, @owningLOEmail, @htmlSignature</p>
<p class="p1"><span class="Apple-converted-space">  </span>VAR @userRow, @contactRow</p>
<p class="p2"><br></p>
<p class="p1"><span class="Apple-converted-space">  </span>/* OwnerId comes straight from the sendable DE — no Account lookup needed */</p>
<p class="p1"><span class="Apple-converted-space">  </span>SET @ownerId = AttributeValue("OwnerId")</p>
<p class="p2"><br></p>
<p class="p1"><span class="Apple-converted-space">  </span>/* User lookup from the synchronized DE — no API call */</p>
<p class="p1"><span class="Apple-converted-space">  </span>SET @userRow = LookupRows("User_Salesforce", "Id", @ownerId)</p>
<p class="p2"><br></p>
<p class="p1"><span class="Apple-converted-space">  </span>IF RowCount(@userRow) &gt; 0 THEN</p>
<p class="p1"><span class="Apple-converted-space">    </span>SET @contactId = Field(Row(@userRow,1), "ContactId")</p>
<p class="p1"><span class="Apple-converted-space">    </span>SET @ownerFirstName = Field(Row(@userRow,1), "FirstName")</p>
<p class="p1"><span class="Apple-converted-space">    </span>SET @ownerEmail = Field(Row(@userRow,1), "Email")</p>
<p class="p1"><span class="Apple-converted-space">    </span>SetAttributeValue("OwnerID", @ownerId)</p>
<p class="p1"><span class="Apple-converted-space">    </span>SetAttributeValue("OwnerFirstName", @ownerFirstName)</p>
<p class="p1"><span class="Apple-converted-space">    </span>SetAttributeValue("OwnerEmail", @ownerEmail)</p>
<p class="p2"><br></p>
<p class="p1"><span class="Apple-converted-space">    </span>SET @contactRow = RetrieveSalesforceObjects(</p>
<p class="p1"><span class="Apple-converted-space">      </span>"Contact",</p>
<p class="p1"><span class="Apple-converted-space">      </span>"Name,Preferred_Name__c,Email,HTML_Email_Signature__c",</p>
<p class="p1"><span class="Apple-converted-space">      </span>"Id", "=", @contactId</p>
<p class="p1"><span class="Apple-converted-space">    </span>)</p>
<p class="p2"><br></p>
<p class="p1"><span class="Apple-converted-space">    </span>IF RowCount(@contactRow) &gt; 0 THEN</p>
<p class="p1"><span class="Apple-converted-space">      </span>IF NOT EMPTY(Field(Row(@contactRow,1), "Preferred_Name__c")) THEN</p>
<p class="p1"><span class="Apple-converted-space">        </span>SET @owningLO = Field(Row(@contactRow,1), "Preferred_Name__c")</p>
<p class="p1"><span class="Apple-converted-space">      </span>ELSE</p>
<p class="p1"><span class="Apple-converted-space">        </span>SET @owningLO = Field(Row(@contactRow,1), "Name")</p>
<p class="p1"><span class="Apple-converted-space">      </span>ENDIF</p>
<p class="p1"><span class="Apple-converted-space">      </span>SET @owningLOEmail = Field(Row(@contactRow,1), "Email")</p>
<p class="p1"><span class="Apple-converted-space">      </span>SET @htmlSignature = Field(Row(@contactRow,1), "HTML_Email_Signature__c")</p>
<p class="p1"><span class="Apple-converted-space">    </span>ENDIF</p>
<p class="p1"><span class="Apple-converted-space">  </span>ENDIF</p>
<p class="p1">]%%&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"&gt;&lt;tr&gt;&lt;td class="stylingblock-content-wrapper camarker-inner"&gt;&lt;div style="font-family: Aptos, sans-serif; font-size: 12pt; line-height: 1.25;"&gt;</p>
<p class="p1"><span class="Apple-converted-space"> </span>&lt;p&gt;</p>
<p class="p1"><span class="Apple-converted-space">  </span>Hey %%FirstName%%,&lt;br&gt;</p>
<p class="p1"><span class="Apple-converted-space">  </span>&lt;br&gt;</p>
<p class="p1"><span class="Apple-converted-space">  </span>Got a buyer who needs a quote, a preapproval, or someone to talk to them about mortgages this weekend? I'll be around all weekend and would love to help.&lt;br&gt;</p>
<p class="p1"><span class="Apple-converted-space">  </span>&lt;br&gt;</p>
<p class="p1"><span class="Apple-converted-space">  </span>The easiest way is to loop me into a 3-way text. Something like this:&lt;/p&gt;&lt;p style="margin-left: 40px;"&gt;</p>
<p class="p1"><span class="Apple-converted-space">  </span>&amp;quot;Hi [Buyer's Name], I'm connecting you with %%Reply Name%% from UMortgage. They can talk through the mortgage process with you and help you understand what you're qualified for. Btw, it's only a soft credit review (zero negative impact to credit scores!)&amp;quot;&lt;/p&gt;&lt;p&gt;</p>
<p class="p1"><span class="Apple-converted-space">  </span>Copy and paste into a text message, swap in the borrower's name, and I'll take it from there.&lt;br&gt;</p>
<p class="p1"><span class="Apple-converted-space">  </span>&lt;br&gt;</p>
<p class="p1"><span class="Apple-converted-space">  </span>If you need anything else over the weekend, call, text, or email me anytime! I'll be around and happy to support.&lt;/p&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;%%=v(@htmlSignature)=%%&lt;table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"&gt;&lt;tr&gt;&lt;td class="stylingblock-content-wrapper camarker-inner"&gt;&lt;table&gt;</p>
<p class="p1"><span class="Apple-converted-space">  </span>&lt;tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">   </span>&lt;td&gt;</p>
<p class="p1"><span class="Apple-converted-space">    </span>&lt;div style="margin-top:20px; margin-bottom:20px; font-size:10px; line-height:19px"&gt;</p>
<p class="p1"><span class="Apple-converted-space">     </span>&amp;quot;UMortgage LLC d/b/a UMortgage | NMLS # 1457759 | 100 N 18th Street STE 1400, Philadelphia, PA 19103. For information purposes only. This is not a commitment to lend or extend credit. Information and/or dates are subject to change without notice. Subject to borrower credit and approval. Some exclusions may apply. Equal Housing Opportunity, 2024 All Rights Reserved. | &lt;a alias="https://www.nmlsconsumeraccess.org/" conversion="false" data-linkto="https://" href="https://www.nmlsconsumeraccess.org/" style="text-decoration:none;" title="https://www.nmlsconsumeraccess.org/"&gt;https://www.nmlsconsumeraccess.org/&lt;/a&gt;&amp;quot;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"&gt;&lt;tr&gt;&lt;td class="stylingblock-content-wrapper camarker-inner"&gt;&lt;span style="font-size:10px;"&gt;&lt;a alias="Manage Subscriptions" conversion="false" data-linkto="other" href="%%profile_center_url%%" style="color:#7549ea;text-decoration:underline;" title=""&gt;&lt;span style="color:#7549ea;"&gt;Manage Subscriptions&lt;/span&gt;&lt;/a&gt;&lt;span style="color:#7549ea;"&gt;&amp;nbsp;|&amp;nbsp;&lt;/span&gt;&lt;a alias="Update Profile" conversion="false" data-linkto="other" href="%%unsub_center_url%%" style="color:#7549ea;text-decoration:underline;" title=""&gt;&lt;span style="color:#7549ea;"&gt;Unsubscribe&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;br&gt;</p>
<p class="p1">&amp;nbsp;&lt;table border="0" cellpadding="2" cellspacing="0" id="Table5" width="600"&gt;</p>
<p class="p2"><span class="Apple-converted-space"> </span></p>
<p class="p1"><span class="Apple-converted-space">  </span>&lt;tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">   </span>&lt;td&gt;</p>
<p class="p1"><span class="Apple-converted-space">    </span>&lt;font color="#444444" face="verdana" size="1"&gt;This email was sent by: &lt;b&gt;%%Member_Busname%%&lt;/b&gt;&lt;br&gt;</p>
<p class="p1"><span class="Apple-converted-space">    </span>%%Member_Addr%% %%Member_City%%, %%Member_State%%, %%Member_PostalCode%%, %%Member_Country%%&lt;/font&gt;&lt;br&gt;</p>
<p class="p1"><span class="Apple-converted-space">    </span>&lt;br&gt;</p>
<p class="p1"><span class="Apple-converted-space">    </span>&amp;nbsp;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt; &amp;nbsp;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                                </span>&lt;/td&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                              </span>&lt;/tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                              </span>&lt;/tbody&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                            </span>&lt;/table&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                          </span>&lt;/td&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                        </span>&lt;/tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                    </span>&lt;/tbody&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                  </span>&lt;/table&gt;</p>
<p class="p1"><span class="Apple-converted-space">                                </span>&lt;/td&gt;</p>
<p class="p1"><span class="Apple-converted-space">                              </span>&lt;/tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">                            </span>&lt;/table&gt;</p>
<p class="p1"><span class="Apple-converted-space">                          </span>&lt;/td&gt;</p>
<p class="p1"><span class="Apple-converted-space">                        </span>&lt;/tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">                      </span>&lt;/table&gt;</p>
<p class="p1"><span class="Apple-converted-space">                    </span>&lt;/td&gt;</p>
<p class="p1"><span class="Apple-converted-space">                  </span>&lt;/tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">                </span>&lt;/table&gt;</p>
<p class="p1"><span class="Apple-converted-space">              </span>&lt;/td&gt;</p>
<p class="p1"><span class="Apple-converted-space">            </span>&lt;/tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">          </span>&lt;/table&gt;</p>
<p class="p1"><span class="Apple-converted-space">        </span>&lt;/td&gt;</p>
<p class="p1"><span class="Apple-converted-space">      </span>&lt;/tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">      </span>&lt;tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">        </span>&lt;td valign="top"&gt;</p>
<p class="p1"><span class="Apple-converted-space">          </span>&lt;custom type="footer" /&gt;</p>
<p class="p1"><span class="Apple-converted-space">        </span>&lt;/td&gt;</p>
<p class="p1"><span class="Apple-converted-space">      </span>&lt;/tr&gt;</p>
<p class="p1"><span class="Apple-converted-space">    </span>&lt;/table&gt;</p>
<p class="p1"><span class="Apple-converted-space">  </span>&lt;/body&gt;</p>
<p class="p1">&lt;/html&gt;</p>
</body>
</html>

Merge fields render with sample data. Production sends resolve these per recipient.