← Back to inboxGREG MAYS
B2C · Refinance Opportunities

Your home might be the answer to that debt you can't shake

Audience
Past clients identified by SQL query as debt-consolidation refinance candidates, sent from each recipient’s own Loan Originator
My role
Copy, build, and audience segmentation. SQL against loan data surfaces borrowers whose equity and rate position make a refi worth a conversation; AMPScript then resolves the owning LO as sender and appends their stored HTML signature, so the send arrives as a personal note rather than a campaign.
Results
5,553 sent · 48.76% open rate · 2.94% click-through · 0.43% unsubscribe. Program lifetime (Oct 2023–Aug 2026): 231,872 sends · 53.4% open · 1.9% CTR · 0.51% unsub.
Why it’s hereThe 20% credit-card APR framing does the math for the reader ($2,000/yr per $10k of debt) before ever mentioning a product.

Merge fields render with sample data. Production sends resolve these per recipient.